REI -> Flash 62 Pack 360° Visualizer

March 12, 2012, at 7:53 am

It’s tough trying to select a highly technical piece of outdoor gear online. Especially a heavy-duty pack designed specifically to carry even more technical gear, there’s a lot to consider and it almost becomes impossible to make a decision without seeing it up close and in-person. That’s why I really dig REI’s smart ‘Flash 62 [...]

Percival Menswear -> Boutique Design

January 6, 2012, at 1:00 am

If you haven’t stopped by the Percival menswear boutique site yet, you should do so. Not only is their menswear collection pretty fresh, I dig the product photography and the super clean design. All together it makes for a nice branded shopping experience. Sophisticated + simple and a bit edgy.

Visit -> http://www.percivalclo.com/store/

Optimo -> Fine Hats

November 9, 2011, at 7:33 am

The ‘Optimo Fine Hats’ site experience is a terrific example of online branding, story telling and product display. They obviously want customers to come away with the understanding that Optimo hats are the real deal. Quality stuff. It will be interesting to see how they design out the online store.

Visit -> http://www.optimohats.com/ 

H&M Amsterdam -> 3D Projection Mapping

November 27, 2010, at 2:05 pm

I came across this video on one of my favorite design/pop culture blogs ilovenewwork.com this morning while enjoying my coffee. You know how much I dig projection mapping… This example designed and created by agency MUSE was funded by H&M for their new flagship store opening in Amsterdam. It’s absolutely wonderful and full of surprises, [...]

Converse -> Site Design Updates

October 5, 2010, at 12:42 pm

I’ve been checking in with Converse.com a bit lately because they have been making some fun updates to their site, I think I took notice of the updates early last Spring when they launched the custom shoe builder. Most recently they’ve added a pretty slick filter navigation on the homepage which helps to bubble up [...]

Urban Outfitters -> Bike Shop

August 5, 2009, at 6:40 am

Smart move by Urban Outfitters. They’ve launched their very own fixed gear online configurator bike shop -> “A singlespeed bike with a flip-flop hub, Aristotle‘s clean lines and components balance value and visual.” It must be doing pretty well because they are already backlogged with orders. Similar to a Nike Lab approach, the experience allows [...]