Rapha -> Gentlemen’s Race Northwest

October 9, 2009, at 6:06 am

This is a great video documentary sponsored/produced by the stylish cycle gear company ‘Rapha’ called ‘Gentlemen’s Race Northwest’. The race consists of 23 teams and spans over 137 miles of scenic Portland countryside and is “Unsanctioned. Unmarshalled.”. The footage is really nicely captured and edited, unfortunately the equipment and music artist is unknown to me [...]

Urban Outfitters -> Bike Shop

August 5, 2009, at 6:40 am

Smart move by Urban Outfitters. They’ve launched their very own fixed gear online configurator bike shop -> “A singlespeed bike with a flip-flop hub, Aristotle‘s clean lines and components balance value and visual.” It must be doing pretty well because they are already backlogged with orders. Similar to a Nike Lab approach, the experience allows [...]