Go All Day from Colin Kennedy on Vimeo.

This is an impressive single take video, featuring some great camera work, timelapse and some pretty slick riding by Chaz Ortiz.

Notes from Vimeo:

“A single-take, short film collaboration between Gatorade and The Berrics { theberrics.com } promoting Gatorade’s ‘Go All Day’ campaign. Starring professional skateboarder and Gatorade athlete Chaz Ortiz.”

GOOGLE STREET VIEW from Sehsucht™ on Vimeo.

Google Germany funded this amazingly detailed stop motion ‘google street view’ video for use as a promotional campaign for the service (produced by Sehsucht Berlin GmbH & Co KG and directed by Mate Steinforth). Full of entertaining transitions drawings and photos, the amazing work done by Sehsucht™ really speaks for [...]]]>

GOOGLE STREET VIEW from Sehsucht™ on Vimeo.

Google Germany funded this amazingly detailed stop motion ‘google street view’ video for use as a promotional campaign for the service (produced by Sehsucht Berlin GmbH & Co KG and directed by Mate Steinforth). Full of entertaining transitions drawings and photos, the amazing work done by Sehsucht™ really speaks for itself. Also, be sure to check out the ‘making of’ via the link below.

Visit -> http://www.sehsucht.de/

Making of -> http://www.sehsucht.de/google-streetview/

This is Dare. Are you? from thisisdare on Vimeo.

London based agency ‘Dare’ created this entertaining self-promotion infographic to attract grad students to apply for the Dare Grad Scheme. I love the bit about the check shirt, converse shoes and glasses. Worth a view.

Visit -> thisisdare.com/​grads

This short film produced by French designers from H5 called ‘Logorama’ explores how logos have become more and more a part of our everyday lives, to the point at which we as a culture have become overwhelmed and inundated with branding. Complete with natural disasters and a dash of the fantastic and absurd, ‘Logorama’ has [...]]]>

“Logorama”, le film dont les héros sont des logos by lemondefr

IAM1 x INSA from Protein® TV on Vimeo.

This short promotion displays some of the 35 different hand drawn graffiti art ‘route maps’ that Nike has commissioned to be created in different East London locations for the INSA. The promotion is for an upcoming show called “Looking For Love In All The Wrong Places” at the [...]]]>

IAM1 x INSA from Protein® TV on Vimeo.

This short promotion displays some of the 35 different hand drawn graffiti art ‘route maps’ that Nike has commissioned to be created in different East London locations for the INSA. The promotion is for an upcoming show called “Looking For Love In All The Wrong Places” at the hip NSW 1948 pop-up shop and runs from July 17th – July 26th, 2009. This is yet another great example of some of the fantastic underground, immersive and collaborative advertising Nike has recently created.

Visit the Sportswear Site -> http://www.nike.com/nikeos/

Notes from Vimeo:

In 7 days INSA ran the city of east London, painting 35 pieces on route of Charlie Dark’s map for The IAM1 Journey Nike Sportswear project. Produced by Protein and documented by INSA’s long time collaborator, photographer Ethel, each of the 35 hand painted pieces form one of the centre pieces of INSAs major London solo show for 2009. This IAM1 Journey animation will be deconstructed within the “Looking For Love In All The Wrong Places” show with behind-the-scenes processes alongside the original painted objects that make up the individual frames.

So what would Nike and I’m guessing their long time trusted agency partner Wieden + Kennedy do with a text/twitter campaign to help generate excitement and awareness for Lance Armstrong’s ‘Live Strong’ campaign during the 2009 ‘Tour de France’? Especially a race covered primarily by overhead footage taken by a helicopter? Why not cover the [...]]]>

So what would Nike and I’m guessing their long time trusted agency partner Wieden + Kennedy do with a text/twitter campaign to help generate excitement and awareness for Lance Armstrong’s ‘Live Strong’ campaign during the 2009 ‘Tour de France’? Especially a race covered primarily by overhead footage taken by a helicopter? Why not cover the roads with the hopeful thoughts and blessings of thousands of adoring fans? That should get some attention. Right?

If you haven’t been following the Tour (today is the 5th stage) you may not have heard of Nike’s creation called ChalkBot. ChalkBot is designed to print your text messages and ‘tweets’ directly on to the road’s surface via it’s numerous chalk sprayers. It’s basically a gigantic laser jet printer for the road, pretty sweet. For information on how to get your words out to the rest of the cycling world during the ‘Tour de France’ click the link below.

Visit the ChalkBot page -> http://www.nike.com/nikeos/p/livestrong/

Visit the ‘Tour de France’ site -> http://www.letour.fr/indexus.html

Yes, some are claiming this Dockers iPhone app as being the first “shakeable” ad, I’m not sure if I agree with them on that idea. However, It definitely comes off as more of an “ad” amongst some of the softer hitting accelerometer/GPS ad apps that I have seen out there. I wonder how long [...]]]>

Yes, some are claiming this Dockers iPhone app as being the first “shakeable” ad, I’m not sure if I agree with them on that idea. However, It definitely comes off as more of an “ad” amongst some of the softer hitting accelerometer/GPS ad apps that I have seen out there. I wonder how long it will take before the iPhone users of the world get sick of this shaking gimmick? I remember the marginal excitement I experienced with the Zippo app a couple years ago when I first bought my iPhone. I’m not sure some break dancing hipster wearing Dockers is going to have even near the same effect, especially since this “shakeable” song has been played so often. Here are some other “shakeable” ads that are currently rumored to be in the hopper (from RWW):

• A soda company creates an interactive bottle of soda that is motion-sensitive. (The user shakes up the bottle and it splashes all over the screen.)
• A car rental company can determine that a user is outside their typical geography and serve a CPA ad for a discounted rate.
• An electronics company showcases a new rebate enticing users to scan a barcode at a nearby store.
• A cruise line offers deals for users in Baltimore and Ft. Lauderdale due to proximity to their ships.

Excerpt taken from post on www.readwriteweb.com:

“The Dockers ad was built using the Medialets platform, a platform that combines real-time analytics and rich media functionality that leverages the iPhone SDK, allowing ads to tap into the phone’s GPS, accelerometer, microphone, and other features. It even allows the ads to work when the phone goes offline, too, thanks to pre-caching technology that delivers the ad to the phone in the background so that it’s available anytime, signal or no signal.”

View Medialets -> http://medialets.com/

Past shakeable/gps ads (ads = provides a service but it’s still and advertising/brand building component):

Target’s shakeable Ad (Dec 08) -> AdWeek Gift Globe

Adidas GPS Urban Art Guide (Feb 09) -> http://circuitbreaks.com/

If you are a designer you should take a moment to enjoy the inspiring words of Jacek Utko (award winning Newspaper Designer from Eastern Europe). Jacek has some interesting things to say about a designers “place” in our new business establishments and he shares some nice ideas around the design process as well. But will [...]]]>

If you are a designer you should take a moment to enjoy the inspiring words of Jacek Utko (award winning Newspaper Designer from Eastern Europe). Jacek has some interesting things to say about a designers “place” in our new business establishments and he shares some nice ideas around the design process as well. But will his ideas and designs enable us to save the newspaper industry from extinction? That still remains to be seen.

Jacek Utko’s Site -> http://www.utko.com/

Interview with Jacek Utko -> http://blog.ted.com/2009/04/the_fate_…

Notes from YouTube:

http://www.ted.com Jacek Utko is a little-known newspaper designer whose redesigns not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.

In my opinion this is a fine example of a large corporation tactfully immersing itself into a trendy advertising aware/sensitive subculture. Granted, Adidas already has some pretty well accepted + trusted brand equity deeply rooted in the hearts and souls of the young hipster art lovers of the [...]]]>
Trailer Urban Art Guide from urbanartguide.com on Vimeo.

In my opinion this is a fine example of a large corporation tactfully immersing itself into a trendy advertising aware/sensitive subculture. Granted, Adidas already has some pretty well accepted + trusted brand equity deeply rooted in the hearts and souls of the young hipster art lovers of the world that they have targeted. Even still, no Matter how much built in street “cred” your brand has there is still plenty of risk for any given corporate sponsored campaign (BTW, this is a campaign) to come across forced and not genuine to those of whom you are trying to reach.

Adidas has done a really nice job in this case building their brand equity, playing in the right space and providing their followers with some really interesting/useful tools that will last. The ladder of that statement is very important -> “tools that will last”. The days of big brands running massive/costly campaigns that die and become irrelevant in the span of two to three months are over. First of all, it’s wasteful. Second, it’s too much for people to keep up with. Why take the trouble to download something that will only provide you with a few weeks of entertainment? My iPhone has enough shipwrecked apps on it that I have to regularly clean up as it is. Adidas makes it clear on their site that they plan to expand the content of this Art Guide iPhone app and update it regularly. It’s important for brands to let their followers know what their intention is. Any signs of a half baked engagement will cost you usage and impressions. I could go on and on about this topic but I’d rather avoid this post becoming a platform for me to go off on a “marketing best practices” rant. I’ll spare us.

In short, this kind of complex, long term engagement marketing takes so much more dedication and effort to conduct that I believe it will start to teach the big brands of the world how to spend their time, money and efforts more wisely. My only complaint about this campaign is that I don’t live in Berlin where the bulk of this urban art activity is taking place. Maybe the app will eventually expand to the US?

Definitely visit the site and join up on Facebook -> Adidas Art Guide App

Adidas’s Facebook (or link from website above) -> Adidas Art Guide App

Notes from Vimeo:

Berlin’s rough cityscape is marked by urban art. Paintings, graffiti, stencils, paste-ups, stickers. Berlin is a city where both national and international artists go wild. This iPhone application allows its users to discover urban art where it takes place – the streets, hidden backyards, in hallways, behind fences or in remote places.

You can search your local environment for art work, go on suggested tours or scroll the mobile gallery to see another side of Berlin. The Urban Art Guide editorial staff will constantly update the site. Users can interact with the guide: If the user explores new works of Berlin’s street art himself, he can send his suggestions to the editorial staff directly via his iPhone. Furthermore all pictures can be rated, commented and recommended to others. In addition to the iPhone application, the Urban Art Guide website urbanartguide.com goes beyond Berlin’s scene by featuring pictures of international art works, artist portraits and interviews as well as event and book recommendations. Adidas Originals offers the Urban Art Guide for free download for the iTunes store from March 20th forward.