Use. Design. Engineer. Build. Repeat. -> Black Diamond

CARABINERS: Use. Design. Engineer. Build. Repeat.

Consumer confidence is not easily attained. Sometimes you have to tell little stories to get there. This video by Black Diamond does a really nice job illustrating the level of quality, craftsmanship and design involved with creating one of their rock solid carabiners. Black Diamond has also redesigned their site experience, nice use of parallax, sophisticated black and white photography, and ample amounts of clean white space + thoughtfully edited copy… well worth checking out.

Visit ->  blackdiamondequipment.com/

1 comment to Use. Design. Engineer. Build. Repeat. -> Black Diamond

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