This is a smart campaign coming from New Balance. Tagging on to the whole ‘Lifetracking 365′ trend, they’ll be posting daily content for an entire year for people to check in and check out. I’m totally aware of what a huge undertaking this will be for them after watching my wife go through her own 365 project last year on Flickr. It’s not easy to come up with interesting stuff day after day, I’m guessing a lot of it won’t be that earth shattering… but I like the stickiness here, and at the end of the day it becomes a rich year long campaign that surfaces new product for New Balance. People will most likely check back on it much more often than any other typical year long corporate campaign. + They also make it easy to follow with the iPhone app extension… kinda the cherry on top.
Visit -> http://newbalance365.com
