A conglomerate of talented folks and organizations e.g., -> NewWorkers, Naldisney and AKQA are set to launch an interesting new (FREE) iPhone app for Nike called ‘True City’… seems to be along the same vein of thought that Adidas explored with it’s ‘Urban Art Guide’ app that launched in spring 2009. Looks like a great concept and an equally nice execution, I wouldn’t expect anything less from Nike. Looking forward to giving it a whirl. Oh, yeah… nice trailer!
Notes from YouTube:
On January 14th, 2010 Nike Sportswear will release True City, an iPhone application that provides users with a unique insight into six European cities, making the hidden visible through the knowledge and insight of Nike Insiders—local tastemakers who pride themselves on being at the forefront of things happenings in their cities. True City is not just another digital guidebook application. Itʼs a powerful combination of premium, geo-tagged content, the latest iPhone technologies, and social media integration—updated in real-time by real people. All with Nikeʼs unmistakable irreverence.
I imagine it is. Very good stuff, glad I found this.
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