August 6, 2009, at 6:08 am 
BMW M6 by Vita Brevis Films from VITA BREVIS on Vimeo.
I respect a film production house that will hold out for the exact weather condition that will compliment the necessary mood, look and feel required to satisfy the original intent of their creative concept (in this case pea soup thick fog). So many agencies often rely on post effects to achieve their creative vision and let’s face it, we’ve come along way with CGI but in most cases the real thing looks and feels so much more like the real thing. Having said that, do yourself a favor and check out this BMW M6 spot by Salt Lake City based agency ‘Vita Brevis Films’.
Visit -> http://vitabrevisfilms.com
