Smart move by Urban Outfitters. They’ve launched their very own fixed gear online configurator bike shop -> “A singlespeed bike with a flip-flop hub, Aristotle‘s clean lines and components balance value and visual.” It must be doing pretty well because they are already backlogged with orders. Similar to a Nike Lab approach, the experience allows the user to configure components and colors. The $399 price tag is good deal for a sweet looking commuter bike.
