IAM1 x INSA from Protein® TV on Vimeo.
This short promotion displays some of the 35 different hand drawn graffiti art ‘route maps’ that Nike has commissioned to be created in different East London locations for the INSA. The promotion is for an upcoming show called “Looking For Love In All The Wrong Places” at the hip NSW 1948 pop-up shop and runs from July 17th – July 26th, 2009. This is yet another great example of some of the fantastic underground, immersive and collaborative advertising Nike has recently created.
Visit the Sportswear Site -> http://www.nike.com/nikeos/
Notes from Vimeo:
In 7 days INSA ran the city of east London, painting 35 pieces on route of Charlie Dark’s map for The IAM1 Journey Nike Sportswear project. Produced by Protein and documented by INSA’s long time collaborator, photographer Ethel, each of the 35 hand painted pieces form one of the centre pieces of INSAs major London solo show for 2009. This IAM1 Journey animation will be deconstructed within the “Looking For Love In All The Wrong Places” show with behind-the-scenes processes alongside the original painted objects that make up the individual frames.
