So what would Nike and I’m guessing their long time trusted agency partner Wieden + Kennedy do with a text/twitter campaign to help generate excitement and awareness for Lance Armstrong’s ‘Live Strong’ campaign during the 2009 ‘Tour de France’? Especially a race covered primarily by overhead footage taken by a helicopter? Why not cover the roads with the hopeful thoughts and blessings of thousands of adoring fans? That should get some attention. Right?
If you haven’t been following the Tour (today is the 5th stage) you may not have heard of Nike’s creation called ChalkBot. ChalkBot is designed to print your text messages and ‘tweets’ directly on to the road’s surface via it’s numerous chalk sprayers. It’s basically a gigantic laser jet printer for the road, pretty sweet. For information on how to get your words out to the rest of the cycling world during the ‘Tour de France’ click the link below.
Visit the ChalkBot page -> http://www.nike.com/nikeos/p/livestrong/
Visit the ‘Tour de France’ site -> http://www.letour.fr/indexus.html
