World’s First Shakable Ad? -> by Medialets
May 6, 2009, at 6:09 am 
Yes, some are claiming this Dockers iPhone app as being the first “shakeable” ad, I’m not sure if I agree with them on that idea. However, It definitely comes off as more of an “ad” amongst some of the softer hitting accelerometer/GPS ad apps that I have seen out there. I wonder how long it will take before the iPhone users of the world get sick of this shaking gimmick? I remember the marginal excitement I experienced with the Zippo app a couple years ago when I first bought my iPhone. I’m not sure some break dancing hipster wearing Dockers is going to have even near the same effect, especially since this “shakeable” song has been played so often. Here are some other “shakeable” ads that are currently rumored to be in the hopper (from RWW):
- A soda company creates an interactive bottle of soda that is motion-sensitive. (The user shakes up the bottle and it splashes all over the screen.)
- A car rental company can determine that a user is outside their typical geography and serve a CPA ad for a discounted rate.
- An electronics company showcases a new rebate enticing users to scan a barcode at a nearby store.
- A cruise line offers deals for users in Baltimore and Ft. Lauderdale due to proximity to their ships.
Excerpt taken from post on www.readwriteweb.com:
“The Dockers ad was built using the Medialets platform, a platform that combines real-time analytics and rich media functionality that leverages the iPhone SDK, allowing ads to tap into the phone’s GPS, accelerometer, microphone, and other features. It even allows the ads to work when the phone goes offline, too, thanks to pre-caching technology that delivers the ad to the phone in the background so that it’s available anytime, signal or no signal.”
View Medialets -> http://medialets.com/
Past shakeable/gps ads (ads = provides a service but it’s still and advertising/brand building component):
Target’s shakeable Ad (Dec 08) -> AdWeek Gift Globe
Adidas GPS Urban Art Guide (Feb 09) -> http://circuitbreaks.com/
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I recently took a road trip from San Francisco to Portland. I rented a car and declined the renter’s auto insurance because my own personal auto insurance would cover any accidents. After all, what could possible happen? (I realize that I am setting up this situation in a way that the outcome nothing but a predictable for the reader) Half-way through my trip, I find a crack in the windshield. At this point, one distinct idea goes through my head.
What do I do?
I’ve rented cars many times and never has the rental station ever told me what to do in the event of an accident. How could this be possible? Flight attendants tell me what to do in the absolute rare circumstance that I survive a water landing, but a car renters never tell me what to do in the significantly likelier circumstance that something happens to a car.
So I decide to be a man, and have my wife call the rental car company. They take down the information and said they’ll call me back. Now I am anxiously awaiting the outcome.
• How much do I owe?
• Does my insurance really cover cracked rental-car windshields? (If so, how brilliant am I for getting such an insurance policy? If not, how stupid am I for not getting the policy?)
So now I play the waiting game. I am anxiously awaiting a call on my cell-phone from a number that I’ve never seen before to tell me either neutral or bad news. I feel like one of those sitcoms where the character is waiting to hear news from the doctor and someone interprets positive news to be negative (or vice versa). It usually goes like this:
• Character A: The news is positive.
• Character B: That’s terrible, the tests came up positive.
• Character B: No, I mean, you are going to live.
• (INSERT LAUGH TRACK)
Or
• Character A: The news is negative.
• Character B: That’s wonderful, the tests came up negative.
• Character A: No, it means that you are going to die.
• (INSERT ‘TO BE CONTINUED’) (CUT TO COMMERCIAL)
http://www.robotlove.biz/
on lyndale avenue.
I have been meaning to visit that store. I’ll have to go in w/o my wallet. Could be dangerous! Thanks for posting the link.
Want to make your Super Bowl viewing experience productive No doubt, the Super Bowl commercial debuts have become an event in and of themselves. Tariq Obama
You know they’ve done studies that show the type of music you listen to between the ages of 25-27 is the type of music you will listen to for the rest of your life. Which is no good for me because during those years I was really into Enya for some reason. but who am I to defy a study, I am stuck.
Don’t forget Copenhagen Cycle Chic for bicycle viewing enjoyment and Fat Cyclist for cycling with a good dose of humor.
What a huge work, love all the feelings that this video is creating.
I agree Sundin. That’s a great point as well that I did not call out in my original post. I can’t imagine the amount of work/love this project must have entailed. Take into account the photography, editing, recording the beats and writing the amazing lyrics. Thanks for the comment.
[...] BNET Twitter del.icio.us Google StumbleUpon Newsvine Facebook LinkedIn Digg My Yahoo Technorati Fleet Foxes – “Mykonos” (stop motion video) – spinningmedium.com 02/05/2009 Mykonos from Grandchildren on Vimeo. I just caught wind of this new [...]
This sort of reminds me of the Sony commericals from a while ago…
The whole thing is kind of scary looking. “Air trees” is a really flattering name for them. They should be called “big metal machine trees”, because that’s what they look like. Glad to know they’re touring. When will they make it to Mad Max’s Thunderdome?
Then again they fit right in to this Spanish neighborhood in the video. It looks like a dead factory forest. That looks like the worst neighborhood I’ve ever seen. The dry climate appears to be the least of their problems.
The designer has cool glasses though.
“It looks like the worst neighborhood I have ever seen.”
That is quite possibly the biggest lie published on SpinningMedium to date. Did you not live in lovely downtown Phoenix for many a year? Madrid might as well be the Garden of Eden.
It might look scary on the outside, but definitely could be cool on the inside. Although, from what I understand, Madrid can get very, very hot, 8-10 degrees less is still not going to get me inside that thing. But a lot of the people in that neighborhood probably don’t have Air conditioning. So i guess it’s better than nothing.
Is there a scientist somewhere working on a machine that does the same thing as plants but on a massive scale? Have it constantly sucking in air, convert the CO2 to just O2 AND produce energy and the same time? It doesn’t seem that hard. I mean if plants have been doing it for billions of years, you’ve already got the foundation laid, just reverse engineer the plant. I know there is a way to trap CO2 that fossil fuels emit into rocks. But that seems like it could have unintended consequences. I have a picture in my mind of the rocks revolting and letting 50 years of COS into the atmosphere in 10 minutes. I can’t imagine that would be a good thing
Not to be a homer about this, but downtown Phoenix is pretty bad ass. It’s not Manhattan, or even Manhattan beach, but it’s by far the best place to live in the state of AZ. You could argue the state of AZ sucks, but the weather’s nice. Little hot sometimes…little dry. Maybe they should put these robot trees in Mesa next. That would be a perfect fit!
Your appreciation for Phoenix is fine with me. I think that AZ is a really beautiful state pretty much everywhere but Phoenix. Phoenix has the nightlife, which no doubt makes it fun, but it is an eyesore of a city; total concrete jungle. Papago park is the one redeeming place in the whole get up. The rest is vast tracks of endless strip malls and golf courses – the epitome of urbanization gone wrong. My point is: compared to Madrid, Phoenix is a dusty armpit.
Ok, so as someone born and raised in Madrid I feel I need to clarify some of the points raised above.
What SS describes as “the worst neighborhood [he's] ever seen” is not that uncommon around the outskirts of Madrid. What you see are the results of hundreds of years of mucking up the environment in the older continent (sorry, I’m not sure whether “mucking up” is spelled with an M or an F, but again, English is my second language).
Westerners, like you and I, have only been able to rot the American landscape for a mere five centuries. So of course, you’re not used to the moonscapes that are all too familiar with back there.
Worry not, my friends, as this will change soon enough. We’re clearly beating new records when it comes to destroying the bed we lie in. And before we even notice it we’ll have attained new quotas of trashing our surroundings (I’ve witnessed significant change during my own lifespan, and this is alarming enough).
I’ll tell you this: there are no guns or gang problems in those neighborhoods and, although delinquency and violence are not uncommon to the poorer sectors of Madrid, nothing compares to the dementia you see in many areas of this country. Sorry folks, but if we’re shooting straight we need to be fair and do it from both sides of the road.
As for ugly metal cylinders, I certainly know that I’d have clean air instead of shitty gas coming out of them any day…
That is SO COOL. Thanks!
This is a really interesting concept, and I’m sure someone with true musical talent could take this technology and create something totally unique. Those people are few and far between though. Frank Zappa, were he still alive and given these “instruments” and sat in a room for 6 hours could probably create something extraordinary. He could pretty much do that with anything that produced sound though. It is still an instrument guided by human thought and creativity, same as any other instrument, just easier to play and harder to sound terrible at.
But it made me think of something I’ve always wondered about but don’t have a brain hard-wired to figure out. The first time I heard a song described as “formulaic” was a VH1 Behind The Music on Billy Joel when I was in college. I was with fellow SpinningMedium writer Scott Shapiro at the time. Neither of us had really given too much thought to Billy Joel’s music, it was catchy, the melodies had hooks, but lacked passion. It was surface-scratching music, nothing more. During that show they said critics called his songs “formulaic.” We both knew that was a very apt description. So obvious, but the music never demanded enough thought to actually label it as such
Then a couple weeks ago, a co-worker told me that Weezer front man and song writer, Rivers Cuomo, had taken Nirvana, Oasis and other popular bands and broken their songs down into a mathematical formula that would spit out an endless number melodies that people would like. It seems so plausible. After all, music theory is basically math.
Whether or not it’s true, only Coumo knows, there are plenty of articles to read if you google Rivers Coumo formula. But this video and technology reminded me of that. It’s just math being converted into music. Definitely a cool idea with possibilities for those with brains hard-wired for music, but probably just a cool toy for most people.
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Really great post. I’m ashamed to say I’ve been following many of these celebrities for weeks now, and I added many more after reading this.
BTW – so true about David Lynch. Gee, after watching his movies, who would have suspected he might be a little “disconnected”?
COMICS! Artists on Twitter include @DarickR (Darick Robertson, of TRANSMETROPOLITAN, and THE BOYS), @Templesmith (Ben Templesmith, of WELCOME TO HOXFORD, & FELL), and @Xombiekat (Jacen Burrows, of CROSSED and CHRONICLES OF WORMWOOD with Garth Ennis).
Actress and Twitter-er @FeliciaDay has an excellent list here:
http://feliciaday.com/2009/01/twitter-author-list
I think they can change Obama from presidential candidate to President. Even though the south thinks they will rise up again. What kind of Tweets does Obama send out?
“uh, yes we can, eh, possibly we might. This place is a tad more messed up than I thought.”
“Oh man, tough day today. does anyone know how to make the economy…what’s the word….uh, good?”
Sorry for the double reply, but I just noticed MC Hammer…Pastor, Musician and rising internet star? He lives in Oakland right? I am definitely taking the train to the east bay to check out his church.
Two punctuations, these guys aren’t messing around. I find it amazing that 50% of all males don’t die before the age of 12. I never did anything like this because I never got that good, but I did a lot of reckless stuff in my youth with zero regard for my personal safety. I should go back to that.
I would like to know what the deal is with those really tall bikes. WT? Seriously.
The double decker frames? Yeah. Me too. I think they just add the the thrill and freak factor. I saw one last summer that was two frames tall and the front wheel was from a scooter. It was a chopper version. Crazy.
Thanks for this, I’ve been thinking about getting a video camera, $140 and below. I can’t look at that link right, but if you have any other recommendations for someone who has never owned a video camera. What’s the sound quality like on a pocket size one?
Yet an other great post from J, perfectly documented with related and relevantlinks; that caused me to spend an hour and a half discovering new and inspiring stuff I had never heard of.
And I can’t even feel bad for abandoning other things I had to do, because it was so definitely NOT a waste of time.
Thanks for sharing.
I LOVE this – thanks!
Amazing, beautiful and quite stupefying.
If you’d like to watch movies on your Iphone, you’ve come to the right place. In order to do this, you have a few different choices and ways to go about it.
This is indeed quite an amazing compilation! Framing is excellent, picture quality is awesome when you watch downloadable version!
Wow!
J.
This article is very useful,thanks
Astronaut’s Wife was Charlize Theron and Johnny Depp not Keanu Reeves. Chalize and Keanu did Sweet November and The Devil’s Advocate together.
これは非常に素晴らしいです
Good catch Jackie, those were the notes from the person who posted the video on Youtube. How do you get Johnny Depp and Keanu Reeves mixed up?
Cool! I wonder if I can get one in that blue color I like #008DC6
Unfortunately, I have found that colors are VERY limited!? It seems to me that a company like Pantone would have some kind of color generating app attached to this product so that you could get any Pantone color in existence. Wouldn’t you think? Like the Timbuk2 bag generator:
http://www.timbuk2.com/tb2/products/bagbuilder
Check this out!! http://www.vimeo.com/3834009
Thanks for the link! Very cool. I could see this becoming a great way to collaborate at parties and gallery openings. I’ll put that one up as well.
see the opening action sequence of the Bond movie “Casino Royale” for an extreme example of parkour, as well. that’s the first i saw of it.
Great stuff. Thanks for posting.
we have been teaching our kids the rights and wrong’s concerning our earth for yrs. so in hope that they will have a better future. Happy Earth Day.
Thanks so much for your post about http://www.whatiswaste.com Which “Waste?” webisode do you like? There are more coming! Cheers! Shantel (producer)
circuitbreaks.com – da best. Keep it going!
Have a nice day
Saurooon
There’s a leg breaker for ya
No problem. I can’t wait to see the new vids. My favorite so far has been the New Belgium Brewing co. video. I’m a big fan of their products and it’s great to know my money is helping to support innovative thinking (and not just my love for good beer).
Matt and Kim’s single, “Daylight” for free at Green Label Sound: http://www.greenlabelsound.com/mattandkim
Circuit Breaks » Flower Power -> Multi-Arm/Multi-Prop Wind Turbines great article thank you.
Circuit Breaks » Danish Cargo Bike Championships -> Svajerløb 2009 great article thank you.