What is Waste? -> New Belgium Brewing co.

New Belgium Brewing from whatis waste on Vimeo.

I found this great site http://www.whatiswaste.com/ while looking for blog topics for Earth Day this past week. The site is all about innovative companies from all over that are not just “talking the talk” of being green and sustainable but also “walking the walk” and coming up with their own inventive ways to re-use and recycle. The content of the site is comprised of some quick informative webisodes via Vimeo -> Twitter -> Facebook (which is a very smart marketing recipe to get the word out, btw…). Overall this is a well executed campaign that enables companies with a REAL sustainability/green messages to be heard and hopefully influence others. Have a look for yourself:

be sure to check out -> http://www.whatiswaste.com/

Patagonia -> What is Waste? video -> http://www.vimeo.com/4214631

Notes from Vimeo:

Notes for the New Belgium Brewing co. video from Vimeo:

New Belgium Brewing Company in Fort Collins, Colorado, is leading the charge in environmental stewardship. Not only do they commit 1% of their sales to environmental causes but they also redefine waste by treating their own waste-water on-site, in large flats powered exclusively by either methane gas derived from waste-water treatment or by wind power. While New Belgium Brewing claims to make “the best beer in the world,” they might just be making the best world by way of their beer.

Waste? is a ongoing documentary series, which features people redefining waste – from canners scouring the streets for redeemables; to engineers powering their breweries with waste water; to architects constructing homes out of tires.

View webisodes at whatiswaste.com