It’s Your Ride -> Commissioned by Hutchinson Tires

It’s Your Ride from Cinecycle on Vimeo.

This is a great video for all you cyclists out there who are getting psyched for the warmer weather riding months. The director Daniel Leeb tells the story of two different cyclists with an amazing array of brilliantly designed urban shots flooded with rich natural light and bold color. It’s a fun watch and there are only a couple of shameless Hutchinson Tire beauty shots. After all, they did fund the film. This is another great example of advertising by informing and entertaining, or what some call “infotainment”.

Notes from Vimeo:

Directed by Daniel Leeb -> Cinecycle Productions

Hutchinson Tires -> official website